When you’re running a small business, every decision counts. By embracing a test-and-learn approach, focusing on your customers, and using data to drive your choices, you can maximise your marketing impact and make smarter, more informed decisions.

Learn how small business owners can use AI tools like ChatGPT and Google Gemini to simplify audience research, uncover customer insights, and create smarter, more effective marketing strategies—without needing a big budget or tech expertise.